About me


I have a strong background in international academic leadership, scholarship and entrepreneurship and have worked in seven business schools and a non-profit organisation in six countries.

In January 2016 I joined Hult International Business School (including Ashridge) in a new role, Chief Strategy Officer, I was asked to became the institution’s Chief Academic Officer responsible for all academic activities across campuses in London, Boston, San Francisco, Shanghai and Dubai. In addition, I hold a professorship in General Management and Strategy. After a tremendous and collective effort throughout Hult, AACSB accredited us in July 2017 and after receiving  EQUIS accreditation in March 2018 we became the first “tripple crown” accredited business school in the US.

Another of my responsibilities is Hult’s research strategy, built on focus, professional services, and output-based incentives. A third major responsibility is to represent Hult at major international conferences for academic peers and reflective business people so I often give talks or facilitate panels throughout the world. It is really exciting to be part of the leadership team that work so hard to make Hult  become the most relevant and innovative business school in the world!

2012-2015 I served as CEO, Dean and Professor of Jönköping International Business School (JIBS) in Sweden, probably the most innovative and dynamic school in the country. In collaboration with the board, I initiated and led JIBS’ transition from a sad situation of losses, debt and leadership turbulence to institutional stability, no debt and profits as well as the first “double” EQUIS & AACSB international quality accreditation in Sweden (see December 2015 article JIBS Sets a Record for Sweden). Formally, I remained a proud professor at JIBS until end 2018.

2019-2011 I served as President of Copenhagen Business School (CBS), one of the largest business schools (universities) in Europe. After a year of intensive preparations following the previous president’s 22 years tenure, the board wholeheartedly endorsed a new strategy (“Business-in-Society”), which brought the diverse CBS together, catalysed more outward looking, and helped secure a 3rd five-years EQUIS re-accreditation. Other successful initiatives included merging CBS’ executive education with the regional competitor SIMI, collaborating on entrepreneurship education with two major universities, and initiating an alliance with Sauder Business School in Canada. In addition, we intentionally increased the visibility of CBS in the public debate, e.g., Danish media published some 35 op eds and opinion articles from me. During my two year tenure, we also cut costs by 8% and increased revenues with 12%. However, after a new board composition and faculty union protests about changes, the chairman of the board and I resigned and moved on.

Previously, I have served as Dean of the MBA programmes at Stockholm School of Economics (SSE) where I reformed the school’s fragmented MBA strategy. Prior to this, I established (with the owner of LEGO Company) and led for almost seven years Imagination Lab Foundation in Switzerland. During this time, I co-invented the LEGO Serious Play® consulting tool used by consultants world wide, and acquired by the LEGO Company.

I have served on company boards of private and listed companies in several countries, I serve on various steering committees such as the annual Global Peter Drucker Forum conference and EFMD’s  EOCCS Certification Board for online courses. My publications on strategy, change and innovation, broadly defined, includes scholarly books and articles as well as more popular and shorter articles. A Swedish citizen, I am an elected member of the Danish Academy of Technical Science (ATV).

Following a PhD in International Business from the Stockholm School of Economics (SSE), I started my career as a postdoctoral researcher in multinational management at the Wharton School, University of Pennsylvania. Upon returning to Europe, I joined Norwegian Business School (BI) in Oslo and later, became a professor at the International Institute for Management Development (IMD) in Lausanne.

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