About me


Dr. Roos has a strong background in international academic leadership, scholarship and entrepreneurship. He has worked in seven business schools and a non-profit organisation, in six countries.

In January 2016 he joined Hult International Business School (including Ashridge) in a new role, Chief Strategy Officer. Four months later, he became the institution’s Chief Academic Officer responsible for all academic activities across this unique global business school with its two campuses in London, Ashridge north of London, as well as in prime locations in Boston, San Francisco, Shanghai and Dubai. His responsibilities includes developing and implementing an innovative research strategy across the combined Hult and Ashridge, academic governance and significant quality and accreditation work. So far, the latter has included a 6-year UK QAA review, 10-year US review by NEASC, the annual review by KHDA in Dubai as well as a five-year AACSB re-accreditation of Ashridge in parallel to an initial AACSB accreditation of Hult. In March 2018, EFMD granted Hult an initial three-year EQUIS accreditation making the school the first “tripple crown” accredited business school in the US. Dr Roos is also involved in the exciting work to innovate Hult’s undergraduate, postgraduate, doctoral and executive programs.

During 2012-2015 he was CEO, Dean and Professor of Jönköping International Business School (JIBS) in Sweden. He initiated and led JIBS’ transition from deficit, debt and leadership turbulence to institutional stability, no debt and healthy financial surplus and the first “double” EQUIS & AACSB international quality accreditation in Sweden (see December 2015 article JIBS Sets a Record for Sweden). Johan remains a professor of Business Administration, especially Strategy, as JIBS.

Following a PhD in International Business from the Stockholm School of Economics (SSE), Prof Roos started his career as a postdoctoral researcher in multinational management at the Wharton School, University of Pennsylvania. Upon returning to Europe, he became a faculty member of the Norwegian Business School (BI) in Oslo and later, a professor at the International Institute for Management Development (IMD) in Lausanne. His research mainly focused on how to measure intellectual capital in companies (sample article).

Later on, Prof Roos setup and led the Imagination Lab Foundation in Switzerland, which developed strategy practices based on theories of imagination and play. During this time, he co-invented the LEGO Serious Play® consulting tool, which was acquired by the LEGO Company. He returned to the SSE as Dean of the MBA programmes, where helped reform of the school’s fragmented MBA strategy.

Following this, he served as President of Copenhagen Business School 2009-2011. Initiated and led the development of the new “Business-in-Society” strategy that helped secure a 3rd five-years EQUIS re-accreditation end 2010. As President he initiated and merged CBS’ executive education with regional competitor, formed a Danish university collaboration on entrepreneurship education, and initiated a global alliance with business school in Canada. He resigned with the chairman of the board after new board composition and faculty union protests against change.

A Swedish citizen, Prof Roos is an elected member of the Danish Academy of Technical Science (ATV) and serves on the steering committees of the annual Global Peter Drucker Forum conference as well as EFMD’EPAS Accreditation Committee for programs and EOCCS Certification Board for online courses.  He has corporate board experience from private and listed companies in several countries. Dr Roos is currently serving on the board of  iKnow-Who, which for more than 15 years have helped companies generate breakthrough innovations through a unique multilateral industry-academia cooperation model; On The Agenda, the provider of the Mosaic™ serious game for inclusion leadership, and Imagination Lab Foundation.

He has written extensively on strategy, change and innovation, broadly defined, including scholarly books and articles as well as more popular opinion pieces.

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